Be the Last to Give: You first gave an incentive, then the customer gave you their business.Do not just say “Dear Customer We thank you for your business.” It seems like a token gesture, not sincere enough – this is especially important if you use the services of volunteers or rely on donations to support your organization. Keep the Relationship Going - Thank Your Customers in a Meaningful Way: Include a personalized thank you when the order is sent and whenever possible.Some companies now offer blogs and forums where happy customers can report or rate their experience with your business. Offer Customers Ways to Show Their Support: Tell your customers how they can thank you and help your business grow by including volunteer opportunities, “tell the media,” “link to us,” “email a friend” link options.However, to further capitalize on the Principle of Reciprocity offer another incentive when the sale is made for future business or the customer’s friends.
Your gift should be offered first, before the buyer’s “gift” of giving you their business. Offer some “gift” incentive upfront, rather than at the end of a sale. Be the First to Give Something: Give something, without the perceived expectation of return, such as a gift, bonus points, discounts, or something exclusive to the customer not offered to the general public.Advertising and Marketing Ideas Based on the Principle of Reciprocity
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